Our Story — "I do not stock a stone I have not held."

NoorKara — नूरकारा — translates loosely from Urdu and Hindi as "the maker of light." The name comes from Poonam Gupta's late father, who spent forty years among the gem traders of Karol Bagh. NoorKara is a sole proprietorship: no warehouse, no dropshipping, no third-party fulfilment. Every stone is inspected at Poonam's desk in Karol Bagh, photographed by her, certified by an independent lab, and shipped insured to the buyer's door.

Timeline: 2003 — first trade (a Pukhraj sold at age fifteen). 2010 — apprenticeship with Delhi jewellery houses. 2024 — independent sourcing for private clients. 2026 — NoorKara online almanac launched.

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